Pride
Making corporate Pride support actually matter - trucks that celebrate authentically while brands learn what real allyship looks like.
Project overview
Assisted Vangardist in bringing corporate pride to Vienna's streets with trucks that actually slap
Collaborative organization of Pride Parade Trucks for Vangardist Agency in 2023, 2024, and 2025. When major brands want to support Pride but don't know how to do it right, I make sure their trucks don't just show up - they show out, while staying within budgets. Authentic celebration, not rainbow-washing.
Big brands want to show pride support and want to do it authentically. I help Vangardist bridge that gap. Working with Schlumberger, Stoli, Coca-Cola, Kronehit and more, I orchestrate parade trucks that feel genuine, not performative. From sound systems that can actually be heard to visual designs that photograph perfectly in every Instagram story, all while navigating the complicated legal guidelines to adhere to.
Years
2023-2025
Pride impact
3 years of Pride trucks, 5+ major brands, 300,000+ people celebrating authentically
Each truck is a logistical nightmare that I turn into a celebration. Permits, safety regulations, power requirements, DJ bookings, brand guidelines, rainbow everything, 20 employees appearing 15min before start, each requiring instruction, some not finding the truck - all while making sure the vibe stays authentic. The corporate sponsors get their visibility, the community gets resources and support, everyone wins. That's the sweet spot I hit every year.
The most rewarding part? Seeing major corporations put their money where their rainbow logos are. These trucks aren't just marketing - they're moving stages that create moments of pure joy for hundreds of thousands of people. When the entire city parcitipates at the parade from old to young, that's when I know we got it right.